Gift cards are allowed provided that they are sold for the ‘same as cash’ price and do not offer any type of discount or inducement to purchase alcohol prohibited by ABC Rules and Regulations 20-X-6-.12. For example, a licensee could not offer $50 gift cards for sale for $40, unless alcohol is excluded. Also, alcohol cannot be given as a prize (See ABC Rules and Regulations 20-X-7-.01(f)). For example, giving a bar tab or gift card as a prize would be the same as giving alcohol as a prize and would be prohibited.
**Lounges/Package stores can sell gift cards for their own location, but may not sell gift cards for other locations because that would be considered general merchandise.